News Briefs for February 22, 2017February 22, 2017
•Brown-Forman has unveiled a new website providing nutritional information for its portfolio of brands.While Brown-Forman has previously provided nutritional info to consumers on request, the new site will offer easier access to nutritional facts such as calories, fat, sodium and carbohydrates, as well as alcohol content per standard drink. The company’s consumer branded websites and social media pages will be adding a link to the nutrition website over the next several months. Early last year, Diageo also moved to increase consumer access to nutritional info on its brands, debuting a revamped DRINKIQ site devoted to the subject.
•In April, Buffalo Trace Distillery (Sazerac) will release Old Rip Van Winkle 25-year-old, the most aged expression of the brand ever bottled. Only 710 bottles will be available. It’s at 50% abv and made from 11 barrels of Bourbon made at Stitzel-Weller distillery in 1989. Whisky Advocate has the full story.
•New York-based Prestige Wine Imports, a subsidiary of Italy’s Mezzacorona, has entered the Prosecco category with the addition of the Merotto brand. The family-owned Merotto estate, which exports about 30% of production, is located in a Prosecco DOCG region. Prestige will handle Merotto’s Colbelo Valdobbiadene Prosecco Superiore DOCG ($16.99), as well as its La Primavera di Barbara ($19.99) and Cuvee del Fondatore Graziano ($34.99) labels. Merotto Prosecco joins Mottura, Mezzacorona, Stemmari, Rotari and Castello di Querceto, among other brands, in Prestige Wine Imports’ stable.
•Shaw-Ross International Importers has named Scott Jove vice president, sales and marketing, a new position within the company. Jove, who joined Shaw-Ross in 2015, was previously the importer’s manager, commercial strategy.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
Tagged : Brown-Forman, Buffalo Trace Distillery, Castello di Querceto, Diageo, Merotto, MezzaCorona, Prestige Wine Imports, Rotari, Sazerac, Shaw-Ross International Importers, Stemmari, Stitzel-Weller