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News Briefs for February 23, 2017

February 23, 2017

•Gatlinburg, Tennessee-based Ole Smoky Distillery has linked with online spirits marketplace ReserveBar to expand availability of its Outsiders Farrell Shine moonshine. Previously sold only in select markets, Outsiders Farrell Shine ($26 a 750-ml.) is a ginger- and ginseng-flavored moonshine. The 70-proof offering will be available for delivery on ReserveBar’s website, sold alongside Ole Smoky’s Blue Flame, White Lightnin’, Cherries, Blackberry, Apple Pie and Hunch Punch moonshine labels. Launched in January, Outsiders Farrell Shine was created in partnership with television network WGN America, inspired by the hit drama “Outsiders,” set in the hills of Appalachia. According to Impact Databank estimates, Ole Smoky grew 13% to 243,000 cases last year.

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