Exclusive news and research on the wine, spirits and beer business

Craft Brewing and Distilling News for March 17, 2017

March 17, 2017

•Leinenkugel’s, part of the MillerCoors portfolio, has collaborated with Germany’s HofBräu München on a new beer commemorating Leinenkugel’s 150th anniversary. Incorporating American hops and German malt, the Märzen-style Leinenkugel’s Anniversary Lager is 5.4% abv. It’s rolling out at select bars in April, with six-packs to follow in June. In related news, Leinenkugel’s is introducing new packaging across its entire portfolio, starting with the brewer’s flagship Summer Shandy, which will begin appearing on store shelves with the new look this month.

•Upstate New York’s Brown’s Brewing Company has switched its packaging from bottles to cans. Brown’s year-round lineup, which includes Oatmeal Stout, Cherry Razz and its recently reformulated IPA, will be available in six-packs of 12-ounce cans, with Oatmeal Stout also being offered in canned 12-packs. The brewer’s seasonal range—comprised of Vienna Lager, Krüsh Kölsch, Brown Ale and Uncommon Porter—will launch in cans as a Small Batch Series, sold in 12-packs of 12-ounce cans. Additionally, Brown’s Revolution Series, featuring Double Oatmeal Stout, Burst IPA, Double IPA and Black Cherry Stout, will be packaged in limited-run 16-ounce four-packs. Brown’s Brewing operates a pair of facilities in Troy and North Hoosick, New York, and is present in the New York, Vermont and Massachusetts markets.

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : , ,

Get your first look at 2017 data and 2018 projections for the wine and spirits industries. Order your 2018 Impact Databank Reports. Click here.

Previous :  Next :