Exclusive news and research on the wine, spirits and beer business

Daily Archive: March 22, 2017

Exclusive: Jägermeister Unveils $15M Campaign, Targeting U.S. Turnaround

After a difficult period in which it’s been under siege from new competitors in its core on-premise shot occasion, Jägermeister is going back on the offensive this spring with a new $15 million above-the-line campaign and packaging update aimed at reclaiming its former position as the top liqueur brand in the U.S. market. Continue reading →

Posted in News on March 22, 2017

News Briefs for March 22, 2017

•Champagne exports to the U.S. market saw solid growth in 2016, rising 5% to €540 million ($584m) and 6% by volume to nearly 22 million bottles, according to the Comité Interprofessionnel du Vin de Champagne (CIVC). Continue reading →

Posted in News on March 22, 2017

Craft Brewing and Distilling News for March 22, 2017

•Hood River, Oregon’s Full Sail Brewing Co. has released Sesiόn Cerveza, the latest addition to its Session range. Continue reading →

Posted in News on March 22, 2017