News Briefs for March 31, 2017March 31, 2017
•To mark its 222nd anniversary, Jose Cuervo is launching a limited series of new bottle labels designed by the Mexican-born artist Ricardo Cavolo, who works from a studio in Barcelona. The colorful labels, on both the Especial Silver and Gold tequilas, depict key characters and moments from Cuervo’s history. Another designer, Carlos Campos, is creating a clothing line featuring the images. The bottles are retailing at $17.99 a 750-ml. Jose Cuervo, founded in 1795, launched its first public offering of stock in early February.
•Guinness is launching a new limited-release wheat beer. Guinness Irish Wheat is billed as a crisp 5.3%-abv brew that is similar in flavor profile to German wheat beers, according to brand-owner Diageo. The new entry was developed by Guinness’ Open Gate Brewery in Ireland, which has been tasked with creating new beers for the Guinness family. Guinness Irish Wheat will be distributed nationwide in six-packs of 11.2-oz. bottles retailing at around $10.
•Castle Brands has increased its stake in its partnership with the Gosling family, Gosling-Castle Partners Inc. (GCP), and extended its U.S. import deal with Gosling’s through 2030. Castle Brands upped its interest in GCP from 60% to 80.1%. GCP holds exclusive long-term export and distribution rights for Goslings Rum and Goslings Stormy Ginger Beer. Blended in Bermuda, Goslings Rum has seen strong U.S. growth lately, selling roughly 170,000 cases last year.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.