Exclusive news and research on the wine, spirits and beer business

News Briefs for April 3, 2017

April 3, 2017

•Cîroc has announced a new summer-inspired flavor Summer Colada, a coconut- and pineapple-flavored, 35%-abv vodka. The Diageo brand will celebrate the launch of the limited edition by sponsoring a series of parties at the Coachella music festival (April 14-16and 21-23). Boosted by solid results for its Apple flavor, Cîroc grew 17% to 1.9 million cases in the U.S. last year, according to Impact Databank.

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