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Exclusive: Proximo Aligns With RNDC Across Six New Markets, Switching From Breakthru

April 3, 2017

Proximo Spirits is shaking up its U.S. distributor profile, SND has learned, linking with Republic National Distributing Co. (RNDC) in six markets where it has previously been partnered with Breakthru Beverage. Those markets include Florida, Colorado, Maryland, South Carolina, Virginia and Washington, D.C. Additionally, Proximo will transition its business in Pennsylvania and Delaware to Southern Glazer’s from Breakthru.

For RNDC, the deal marks a key pickup, bringing the Jose Cuervo family of brands into its fold in the affected states, along with Bushmills Irish whiskey, The Kraken rum, Boodles gin and Three Olives vodka, among others. Proximo and RNDC both declined to comment. Southern Glazer’s confirmed that it will be taking on Proximo’s brands in Pennsylvania and Delaware. —Daniel Marsteller

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