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News Briefs for April 10, 2017

April 10, 2017

•Heaven Hill Brands’ Admiral Nelson’s rum will expand this month with the release of Admiral Nelson’s Pineapple Rum. The pineapple-flavored rum is bottled at 35% abv and is the tenth addition to the Admiral Nelson brand, which contains a mix of flavored, spiced and traditional rums. The rum is priced at around $11 a 750-ml. Admiral Nelson’s has seen substantial growth since 2007 and the brand was acquired by Heaven Hill in 2011. In 2016, the brand depleted 851,000 cases, up 0.8%, according to Impact Databank.

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