News Briefs for April 12, 2017April 12, 2017
•Luxco has announced that its new Tequila distillery is nearly complete, with distillation expected to begin by mid-summer. The St. Louis-based spirits company partnered with the González family to build and run Destiladora González Luxco (DGL) in Jalisco. The new facility, which sits on eight acres, will have about 35 employees. Luxco says the move will allow it to expand production of 100%-agave Tequilas like Exotico and El Mayor, which have been growing rapidly.
•Constellation’s Kim Crawford brand will roll out a new rosé offering at the end of this month. Retailing at around $18 a 750-ml., Kim Crawford’s new rosé of Merlot was sourced from New Zealand’s Hawkes Bay region and is at 13% abv. Kim Crawford, a nine-time Impact “Hot Brand,” grew 1.2 million cases last year, led by its core Sauvignon Blanc varietal.
•Delicato Family Vineyards has released a new organic brand, Earth Wise Vineyards Red Wine Blend. The premium bag-in-box brand is made with organically grown grapes from Spain’s La Mancha region. Earth Wise is a blend of Syrah, Tempranillo, Cabernet Sauvignon and Garnacha Tintorera. The packaging is 100% recyclable, in line with Delicato’s dedication to sustainable practices. Earth Wise Vineyards Red Blend retails at $24.99 a 3-liter box and is available nationwide.
•Campari America-owned Skyy vodka has unveiled its latest campaign, “Make. Every Day.” Created in partnership with Agency 5 O’Clock and photographer Tony Kelly, the initiative features content that showcases innovation, as well as interviews with Skyy founder Maurice Kanbar. The “Make. Every Day.” campaign will include print, out-of-home, digital, social media, PR and point of sale components, with 15-second online spots to run on mobile and platforms such as Hulu, Kargo and YouTube. Skyy slipped 1.2% to 2.8 million cases in the U.S. last year, according to Impact Databank, owing to challenging conditions in the flavored vodka segment.
•New York-based auction house Acker Merrall & Condit netted more than $7 million at its April 8 auction, which showcased a collection from the cellar of Wolfgang Grunewald. The event featured nearly 950 lots and was 100% sold. Among the highest lots were two magnums of 1999 Romanée Conti for $92,625 and two magnums of 2005 Romanée Conti for $86,450. Meanwhile, a bottle of 1929 Krug Collection sold for $37,050 and two bottles of 1961 Chateau Petrus sold for $32,110. Acker Merrall & Condit’s next two auctions will be held April 22 in Hong Kong and May 17 in New York.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.