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Vintage Point Expands Portfolio, Targets 325,000 Cases For 2017

April 12, 2017

Sonoma-based marketer Vintage Point has added an array of new wine brands to its portfolio. Joining the group’s existing stable are Cigar Box, Julia’s Dazzle Rosé, Nine Hats, Mas Buscados, Alejandro Bulgheroni Estate, Bacchus Wineworks and Champy. According to Vintage Point co-founder and president David Biggar, the new additions will bring Vintage Point’s projected U.S. volume to roughly 325,000 cases for 2017, up from 250,000 cases last year.

Cigar Box ($12 a 750-ml.) is Vintage Point’s largest newcomer by volume, with the brand selling around 60,000 cases in the U.S. last year. The range comprises a Malbec from Mendoza and Cabernet Sauvignon and Pinot Noir from Chile’s Central Valley.

Meanwhile, Biggar believes Julia’s Dazzle holds particular upside, thanks to the U.S. market’s growing demand for rosé. Produced by Walla Walla, Washington-based Long Shadows Vintners, Julia’s Dazzle offers a single SKU: a rosé of Pinot Gris ($20 a 750-ml.), made from a special block of grapes that are allowed to hang until they develop a bright tint. Julia’s Dazzle is expected to double in size to 12,000 cases for 2017.

“One of the things working against the wine market is brand proliferation, and in the rosé category, dedicated rosé brands like Julia’s Dazzle tend to be much more successful than line extensions,” notes Biggar, adding that the company is further tapping interest in premium Washington wines via Nine Hats ($17-$20), another Long Shadows Vintners project.

The portfolio expansion follows Vintage Point’s partnership with Mionetto USA last year, under which the company is now handling Mionetto’s chain business. Mionetto Prosecco ($14) accounted for roughly 100,000 cases of Vintage Point’s total shipments in 2016. Mionetto is on track to achieve double-digit growth for 2017, and Vintage Point expects to ship roughly 150,000-170,000 cases of the brand this year. Vintage Point’s stable also includes Educated Guess, Gary Farrell, Goose Ridge, Popcorn and SIP, among other brands. —Christina Jelski

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