News Briefs for April 14, 2017April 14, 2017
•The Macallan has unveiled the sixth iteration in its Masters of Photography series. This year, the luxury single malt brand has partnered with photographer Steven Klein to present a 53.5%-abv whisky marking the distillery’s first use of ex-Rioja casks. The whisky is sold in a special package designed by Klein and includes an exclusive signed print as well as custom barware. The Macallan Masters of Photography special edition retails at around $3,000, with 100 bottles coming to the U.S. market.
•On May 1, Clos du Bois will release a new lightly sparkling Chardonnay to its line of California wines. Clos du Bois Lightly Effervescent Chardonnay is at 13%-abv, and is billed as a light, crisp and fruit-driven expression of America’s most popular varietal. The newcomer will retail at around $13 a 750-ml.
•Cape Classics has added Château du Raux to its U.S. import portfolio, marking its entry into the Bordeaux category. Estate-grown and -bottled, Château du Raux Haut-Médoc Cru Bourgeois is a blend of 50% Merlot and 50% Cabernet Sauvignon. This is the winery’s first export to the U.S., rolling out in major markets next month at a suggested retail price of $19.99 a 750-ml.
•Concha y Toro is supporting its Casillero del Diablo wine brand with a new nationwide campaign. Running through the summer, the initiative features a national taco truck tour that will serve food alongside sample pours of Casillero del Diablo wines. Additionally, the campaign will include an online contest, inviting consumers to submit taco recipes that can pair with the Casillero del Diablo range, as well as on-premise point-of-sale activations, among other efforts. Casillero del Diablo is imported by Excelsior Wines, a joint venture between Concha y Toro and Banfi Vintners.
•Luxco’s Lord Calvert Canadian Whiskey is extending with two new entries, Lord Calvert Black and Spiced Peach. Lord Calvert Black is a 40%-abv blend retailing slightly above the core brand at about $13 a 750-ml. Lord Calvert Spiced Peach ($10.99 a 750-ml.) adds peach and cinnamon to the original whisky to create a 35%-abv flavored offering made for mixing. Both whiskies will roll out to select markets across the U.S. this month.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.