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News Briefs for April 19, 2017

April 19, 2017

•In its first foray into American wine, French company Maisons & Domaines Henriot has acquired a majority ownership stake in Beaux Frères, one of Oregon’s most prominent Pinot Noir producers. The sale, which closed April 12, includes the winery in Newberg and about 35 acres of vines. The purchase price hasn’t been disclosed. Wine Spectator has the full story.

•Constellation Brands’ Notable Wine Co. has released a California Chardonnay and an Australian Chardonnay—featuring two distinct styles—as its inaugural offerings. Notable’s branding features tasting notes alongside musical notation on the label, aiming to connect consumers with their desired taste profiles. Notable “Fruity & Crisp” Chardonnay from Australia and Notable “Oaky & Buttery” Chardonnay from California are available nationally and will be retail at $14.99 a bottle.

•Tequila Corralejo, which has had only limited trade advertising in the U.S. in the past, has launched its first consumer promotional program. The brand’s importer, Infinium Spirits, is testing outdoor advertising in California and Texas over the next few months, to be followed by radio spots in Texas in late summer. In August, the company is releasing 3,000 bottles of a very limited extra añejo expression called Corralejo 1821, commemorating the year Mexico won independence. Pricing hasn’t been set yet.

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