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Diageo To Launch New Copper Dog Scotch Brand In The U.S.

May 1, 2017

Copper Dog Whisky Ltd.—a joint venture between nightlife entrepreneur Piers Adam and Diageo—is launching its eponymous blended Scotch in select U.S. markets. Sourced from a minimum of eight distilleries, Copper Dog is a blend of Speyside single malt whiskies retailing at roughly $32 a 750-ml. Adam tells SND that the new offering is intended to appeal to young LDA consumers. Around 5,000 cases of Copper Dog will initially be distributed across New York, Boston, Chicago, Washington D.C. and Denver starting this spring. —Christina Jelski

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