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Whisky Advocate: Highland Park Dropping Some Whiskies, Adding Others

May 26, 2017

Edrington-owned Highland Park is making several changes to its range of single malt whiskies. The brand announced a new whisky called Valkyrie, featuring a higher proportion of peated whisky than the core 12-year-old, that will launch in June. The NAS, limited-edition single malt will cost $80 and replaces Highland Park Dark Origins, which is being discontinued. In addition, two new expressions—Magnus and Full Volume—will debut in the next few months. To cap it all off, Highland Park is rolling out new packaging for its core range. The redesign will hit U.K. shelves first, appearing in the U.S. next month.

The new packaging aims to reflect Highland Park’s identity as “the Orkney Single Malt with Viking Soul.” The Orkney Islands were ruled by the Vikings for centuries, and later the monarchies of Denmark and Norway, before joining Scotland in 1468. Both the 12- and 18-year-old whiskies (plus the 10-year-old, available overseas) will get the new packaging, along with additional names that reflect the Vikings’ nine noble virtues—Viking Pride for the 12 and Viking Honour for the 18.

The redesign leaves out Highland Park 15-year-old, as that label is being phased out of the line, along with Dark Origins. Highland Park 21-year-old, available in certain markets, is also going away. Whisky Advocate has more.

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