Pernod Enters Mezcal With Del Maguey BuyJune 8, 2017
Pernod Ricard has taken a majority stake in Del Maguey Single Village Mezcal for an undisclosed sum. The transaction is expected to close in the next 90 days. Established in 1995, Del Maguey ($35-$200) offers a range of super-premium mezcals sourced from Mexico’s Oaxaca region, with each expression highlighting the village in which it is made. Under the terms of the deal, Del Maguey’s management team—which includes founder Ron Cooper, Michael Gardner and Steve Olson—and existing Mexico operations will remain in place.
Del Maguey, which sells under 50,000 cases in the U.S., according to Pernod, joins Pernod Ricard USA’s New Brand Ventures division, an incubation unit established last year that also houses Smooth Ambler, Lot 40 and Aberlour whiskies; Monkey 47 and Plymouth gins; and Lillet aperitif. —Christina JelskiSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.