News Briefs for June 22, 2017June 22, 2017
•Beam Suntory’s Courvoisier has partnered with rapper A$AP Rocky on a new campaign. The Cognac brand’s “Honor Your Code” initiative features the rapper discussing his efforts to maintain standards while creating his art, and makes a comparison between Rocky’s commitment to excellence and Courvoisier’s commitment to quality. The investment is focused on print and digital activations and will employ A$AP Rocky as a brand ambassador. A$AP Rocky will also host Courvoisier-sponsored events to promote the brand’s message.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.