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Wild Turkey, Aperol Boost Gruppo Campari’s U.S. Performance

August 3, 2017

Gruppo Campari reported organic sales growth of 5% in the U.S. for the first half of 2017, despite a tough comparison on the year prior. The U.S.—which is Gruppo Campari’s largest market, accounting for 27.6% of overall sales—was driven largely by the Wild Turkey portfolio, which rose 14.6% over the six-month period. Also showing momentum were Aperol and Campari, with the former surging 42.1% and the latter up 15.6%, while Espolòn similarly posted double-digit gains stateside. The group’s Skyy franchise remained sluggish, however, challenged by the U.S. market’s competitive environment and slowing demand for flavored vodka.

Globally, Gruppo Campari’s sales were up 6.8% on an organic basis to €844.7 million ($1b) in the first half of the year. The progress was driven in part by favorable exchange rates in markets such as Brazil, the U.S., Russia and Australia. The company enjoyed an organic sales rise of 1.4% in Italy, while sales in North, Central and Eastern Europe collectively increased by 13.8%. Other key growth markets for the first half included the Asia Pacific region (+2.8%), as well as Brazil (+29%) and Canada (+8.1%). —Christina Jelski

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