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News Briefs for August 14, 2017

August 14, 2017

•Diageo will extend its Cîroc vodka brand this fall with the launch of a new French Vanilla flavor. Rolling out this October both on- and off-premise, the 37.5%-abv entry will retail at about $34 a bottle. Diageo suggests the French Vanilla flavor to be served in a “Cîroc-Star Martini” cocktail, which pairs the new offering with passionfruit syrup, rhubarb aperitif, white peach puree, lemon juice and Champagne. Cîroc, which grew 17% to 1.9 million cases in the U.S. last year, according to Impact Databank, also includes Apple, Pineapple, Coconut, Peach, Mango, Red Berry and Amaretto flavors.

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