News Briefs for August 14, 2017August 14, 2017
•Diageo will extend its Cîroc vodka brand this fall with the launch of a new French Vanilla flavor. Rolling out this October both on- and off-premise, the 37.5%-abv entry will retail at about $34 a bottle. Diageo suggests the French Vanilla flavor to be served in a “Cîroc-Star Martini” cocktail, which pairs the new offering with passionfruit syrup, rhubarb aperitif, white peach puree, lemon juice and Champagne. Cîroc, which grew 17% to 1.9 million cases in the U.S. last year, according to Impact Databank, also includes Apple, Pineapple, Coconut, Peach, Mango, Red Berry and Amaretto flavors.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.