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Drinks Industry Joins Forces To Provide Hurricane Harvey Relief

August 31, 2017

After Hurricane Harvey drenched Houston with over 50 inches of rain earlier this week, beverage alcohol producers, distributors and retailers have stepped up to ensure that their communities get the resources needed to stay safe and rebuild. Assistance is pouring in from local and national drinks companies alike.

Diageo is chipping in on multiple fronts. The company’s C.A.R.E.s campaign has partnered with You Give Goods to distribute food and hygiene products. Crown Royal has pledged $50,000 in aid and the brand is delivering truckloads of bottled water to the affected regions. Guinness has pledged to match Diageo employee donations to You Give Goods, up to $50,000.

Meanwhile, Republic National Distributing Company (RNDC) has a Relief Fund in place to help its employees recover from the flooding and damages inflicted by the storm. To ensure that the fund is large enough to provide support where needed, RNDC has extended its fundraising campaign through September 14. RNDC has a significant presence in the Texas and Louisiana coastal areas hit hardest by the storm. “We have had reports of numerous employees experiencing flooding in their home, many more lost cars and still others are still unable to get home to assess their damage due to the flooded roads,” said RNDC CEO Tom Cole in a statement. “Thankfully, we have had no reports of serious injury.”

Southern Glazer’s Wine & Spirits is also providing assistance to its employees and their families through its SGWS Employee Relief fund. Currently, the company is running a GoFundMe page to receive donations to bolster the fund. Southern Glazer’s will match donations up to $100,000. In addition, SGWS is offering counseling services to employees. The company encourages affected employees to reach out to HR with specific needs.

Moët Hennessy USA is offering support through two channels. First, the company will donate $25,000 to the SGWS Employee Relief Fund. The company will also match 100% of donations that employees make to charities aiding the storm’s victims.

At the retail tier, Texas liquor chain Twin Liquors has started a fundraising campaign to provide relief to those displaced by Hurricane Harvey. From now through September 9, all Twin Liquors locations will be accepting donations to the Red Cross. The company will match the first $20,000 donated.

Austin’s Tito’s Vodka is encouraging people to donate to the Red Cross. The Texas distiller will match donations up to $50,000. Vodka For Dog People, the company’s initiative to support shelters and pet care, will donate $10,000 to Austin Pets Alive, an organization that’s helping relocate animals displaced by the storm.

The United States Bartenders’ Guild is accepting donations for its “#HurricaneHarveyFund” through the Bartender Emergency Assistance Program. The fund will provide direct cash assistance to bartenders in dire straits following the hurricane. Bartenders are eligible to receive assistance whether they are USBG members or not.

Elsewhere, Austin-based Family Business Beer Company has partnered with Random Acts to fundraise for Americares, the Texas Diaper Bank and the Bastrop County Long Term Recovery Team. The fundraiser focuses on ensuring that substantial aid reaches Texas’ underserved communities. And Anheuser-Busch, MillerCoors and Oskar Blues are all providing canned water for the millions in Texas and Louisiana affected by the storm. —Shane English

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