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Brown-Forman Set To Open Slane Irish Whiskey Distillery

September 11, 2017

Brown-Forman and its partners, the Conyngham family, are set to begin production at their new $50 million, 600,000-case Irish whiskey distillery early this fall in County Meath, 30 miles north of Dublin. The new facility, located on the 1,500-acre Slane Castle Estate, includes a visitor experience that features a tasting area, a Heritage Room, a retail store offering whiskey memorabilia, a café, and two bars serving cocktails featuring local ingredients.

Brown-Forman launched the Slane Irish Whiskey brand in the U.S. this summer. Slane’s inaugural 40%-abv expression is made with single malt and single grain whiskies sourced from undisclosed Irish distilleries. The whiskies are divided and matured in three different cask types—virgin oak, seasoned oak and Oloroso Sherry—before blending. The new distillery will make whiskey under the same “triple casked” process when it begins production this fall.

The Slane brand is first rolling out in New York, retailing at $29.99 a 750-ml., with expansion into select Northeast, Mid-Atlantic, Midwest, Pacific Northwest and West Coast markets to follow. Dominated by Pernod Ricard’s Jameson, the Irish whiskey category in the U.S. crossed 3 million cases last year.

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