News Briefs for September 20, 2017September 20, 2017
•William Grant & Sons’ Tullamore Dew has launched “the Beauty of Blend,” a new campaign intended to highlight the power of blending whiskies and cultures. The campaign launches with two shorts: “No Irish Need Apply,” a film that engages with the xenophobia encountered by 19th century Irish immigrants to the U.S. “Danny Boy” is another short that celebrates inclusivity and cultural diversity through friendship and sharing whiskey. Tullamore Dew’s campaign includes a partnership with MyHeritage DNA to encourage consumers to discover the blend of cultures that makes up their heritage. The campaign includes digital and print activations as well as branded events. Tullamore Dew was up 16% to 215,000 cases in the U.S. last year, according to Impact Databank.
•Boston-based Latitude Beverage is introducing a new Lot 150 Cabernet Sauvignon sourced from the Napa Valley’s Spring Mountain District. Retailing at $40 a bottle, Lot 150 is predominantly Cabernet Sauvignon, along with some Cabernet Franc, Merlot and Petit Verdot. It was aged for 22 months in French oak. 90+ Cellars Lot 150 is rolling out across the brand’s 15-state footprint. Latitude’s 90+ Cellars brand reached 350,000 cases last year, and has roughly doubled in size since 2013.
•Hart Davis Hart Wine Co.’s Chicago auction last weekend brought in $9.6 million, topping a pre-sale estimate of $6.2 million to $9.2 million. Spirits took center stage, with 55 lots of Pappy Van Winkle Bourbon grossing $130,600 and 12 lots of Macallan single malt Scotch bringing in $125,475. Burgundy was also in high demand. Three 750-ml. bottles of Domaine de la Romanée-Conti 2009 Romanée-Conti were sold for $45,400, well above the $20,000 to $30,000 estimate. Hart Davis announced that its future events will be moved from Tru restaurant in Chicago, which is slated to close in the coming weeks, to Michelin-starred Spiaggia on Michigan Avenue.
•The Wine Group’s Concannon Vineyard has unveiled a new limited offering, Concannon Clone 7 Cabernet Sauvignon. Sourced from the Chalk Hill AVA in Sonoma County, the new entry is 100% Cabernet Sauvignon, grown from clippings of Concannon’s famous Clone 7 Cab variety. The new bottling spent 22 months in French and American oak and retails at $90 a 750-ml. Concannon sells about 150,000 cases annually in the U.S., according to Impact Databank.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.