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News Briefs for September 22, 2017

September 22, 2017

•Buffalo Trace Distillery has unveiled the lineup for its 2017 Antique Collection. The new releases include three Bourbons and two ryes, all retailing at $90 a 750-ml. The retail price for these whiskies often comes in well above what the distillery suggests, as secondary market pricing climbs far higher. The Antique Collection hits the shelves in October. Whisky Advocate has the full story.

•Next month, The Last Drop Distillers will release The Last Drop 1971 Blended Scotch whisky ($3,999), its latest edition to the portfolio. Only 300 bottles will be available for the U.S. market. Founded in 2008 by industry veterans James Espey and Tom Jago, and run by their daughters Beanie Espey and Rebecca Jago, The Last Drop was acquired by Sazerac in September of 2016.

•Patrón Tequila has launched a new augmented reality app, The Patrón Experience. Created for Apple’s iOS 11 operating system, the app is designed to virtually transport users to the Hacienda Patrón distillery in Jalisco, Mexico, and also offers information on the Patrón portfolio. The Patrón Experience is currently available for free from the Apple App store. Patrón was up 9.7% to nearly 2.3 million nine-liter cases in the U.S. last year, according to Impact Databank.

•Sonoma County’s Graton Distilling, part of Purple Wine & Spirits, has launched Redwood Empire American whiskey. Redwood Empire, retailing at $45 a bottle, is a rye-forward blend that includes mature stocks of four-, five- and 11-year-old Bourbon aged in high-toast American oak casks. Rolling out to major metropolitan markets this month, the new entry joins D. George Benham’s Sonoma Dry Gin in the Graton Distilling portfolio.

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