Exclusive news and research on the wine, spirits and beer business

News Briefs for October 25, 2017

October 25, 2017

•Control state spirits volumes continued to decelerate in September, with growth registering at 0.4% for the month. Over the first nine months of the year, control state spirits volume is up 2.7%, compared with a 3.2% rate a year ago. The picture is similar on the value side, with sales growing by 2.3% in September and by 4.7% year-to-date. By comparison, control states’ spirits dollar value was up 5.4% in the first nine months of last year.

•Beam Suntory has launched a new limited edition El Tesoro Tequila made in celebration of the La Alteña distillery’s 80th anniversary. The new expression is made from the hearts of 100% estate-grown blue agave, which are cooked in a hornos oven for three days and then crushed under a two-ton volcanic tahona wheel. The resulting liquid is distilled in copper stills, with no sugar or water added, and aged for eight years in American oak ex-Bourbon barrels. Only eight casks were produced. Retailing at $199.99 a 750-ml., El Tesoro 80th Anniversary Edition (83 proof) is available across the U.S. and joins El Tesoro’s Blanco, Reposado, Añejo and Paradiso Extra Añejo expressions.

•California’s 3 Badge Beverage Corporation has launched Cedar + Salmon, a new wine label sourced from the Pacific Northwest. Initially, the brand will offer a Pinot Gris and a Pinot Noir, both grown in Oregon’s Willamette Valley. A Cabernet Sauvignon from Washington’s Horse Heaven Hills appellation will be added shortly. The 2016 Pinot Gris and Pinot Noir will retail for $19 and $25 respectively. Cedar + Salmon will debut first in California, Oregon and Washington ahead of a national rollout. For 2016, 3 Badge’s wine portfolio—also including Leese-Fitch and Moobuzz among others—was up 10% to nearly 340,000 cases.

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