Deutsch Family Extends Redemption With High-End “The Ancients” CollectionNovember 17, 2017
Deutsch Family Wine & Spirits’ Redemption Whiskey has debuted The Ancients collection, a line of limited-edition, cask-strength expressions. Initial releases under The Ancients range include a Barrel Proof Rye and a 36-Year-Old Bourbon. The Barrel Proof Rye is 18 years old and retails at $400 a 750-ml. The new rye clocks in at 54.95% abv and is on short supply—only 600 bottles were produced. Meanwhile, only 18 bottles of The Ancients 36-Year-Old Bourbon (48.8% abv) are being released, retailing at $1,200 a 750-ml. Both hand-bottled expressions are available in select U.S. markets. Deutsch says future The Ancients releases will be rare and won’t occur on an annual basis. The Redemption brand grew by 38% to 33,000 cases last year, according to Impact Databank.—Julia HigginsSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.