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St. Supery Launches New Luxury Wine, Eyes On-Premise Expansion

December 7, 2017

Acquired by fashion giant Chanel from Robert Skalli in 2015, Napa Valley’s St. Supéry is seeing strong progress across its portfolio. Among the winery’s recent initiatives are the launch of a new prestige wine, a Beverly Hills tasting salon and a sharpened focus on the on-premise.

St. Supéry’s new Rutherford RU3 label is a blend of Cabernet Sauvignon, Merlot and Petit Verdot retailing at $225 a bottle. The first vintage is extremely limited at 125 cases, but the winery intends to expand production going forward. Also, this fall, St. Supéry opened a tasting salon in Beverly Hills. The outpost houses all of the estate’s current vintages and will stay open for one year.

Within its core portfolio, St. Supéry’s Napa Valley Estate Sauvignon Blanc ($22) has rebounded after a couple of difficult growing seasons, returning to 90% of its historic average last year at 50,000 cases. Meanwhile, the Estate Cabernet Sauvignon ($42) grew 10% to 13,000 cases last year, and the winery’s single vineyard offerings ($35-$125) are up strongly from small bases. Luxury blends Virtú ($30) and Elú ($75) are positioned as St. Supéry’s cult on-premise wines, but CEO Emma Swain says she’s eyeing a broad shift across the portfolio toward the on-premise. Swain adds that St. Supéry is bolstering its estate vineyards as the portfolio continues to grow. “We have another 25 acres that we’re currently planting out at the ranch, and 15 more that are coming back online,” she notes. —Julia Higgins

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