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News Briefs for February 2, 2018

February 2, 2018

•Hess Family Wine Estates has extended its Hess Select portfolio with the launch of a new Pinot Gris. Retailing at $13 a 750-ml., the Pinot Gris joins Hess Select’s existing Sauvignon Blanc, Chardonnay, Pinot Noir, Cabernet Sauvignon, Malbec and Treo Red Blend. Concurrently, Hess Family Wine Estates is unveiling an updated package across the full Hess Select lineup. The new package, which features a larger label, the Hess Family’s lion crest and the addition of a “Family Owned c. 1978” tagline, will be supported by a new digital and social media campaign, encouraging consumers to “Look for the Lion.” The Hess Select range ($13-$20) accounts for more than 500,000 cases of Hess Family Wine Estates’ roughly 800,000-case volume in the U.S.

•The Wine Group has struck a new sales and marketing agreement with California’s McManis Family Vineyards. Under the deal, The Wine Group will handle 11 McManis varietal wines retailing at $12 a bottle, including River Junction Chardonnay, Cabernet Sauvignon, Pinot Noir and Petite Sirah among others. The McManis family farms over 3,600 acres across Lodi, Clarksburg and Ripon. Meanwhile, The Wine Group has extended its fast-growing Chloe Wine Collection with a new Cabernet Sauvignon, which is rolling out nationwide. Retailing at $17 a bottle, Chloe’s new Cabernet is sourced from the San Lucas AVA at the southern end of Monterey County and aged for 14 months in French and American oak. The Chloe brand neared 400,000 cases in the U.S. last year on strong double-digit growth, according to Impact Databank.

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