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Spirits Sales Rose 4% to $26.2 Billion In U.S. Market In 2017, According To Distilled Spirits Council

February 2, 2018

Supplier sales of distilled spirits in the U.S market rose by 4%, or $1 billion, last year, to hit $26.2 billion, according to the Distilled Spirits Council. Volumes rose by 2.6% to 226 million cases, a rise of 5.8 million cases from the prior year.

Spirits also continued to gain market share against beer, rising 0.7% to 36.6% of the total beverage alcohol market. The increase marks the eighth straight year of market share gains, where each point of market share is worth $720 million in supplier sales revenue.

On the international front, the trade association also projected a new export record of $1.63 billion of U.S. spirits sold around the globe in 2017, up 14.3% over 2016. Consumer tastes for premium American spirits and favorable exchange rates drove global sales, especially to markets where U.S. spirits enjoy duty-free access. Volumes were up 5%.

The top five growth markets by dollar value included the United Kingdom, up $55.7 million to $177.9 million (+45.6%); Germany, up $22.6 million to $123.5 million (+22.4%); Brazil, up $18.9 million to $29.1 million (+186.5%); France, up $15.7 million to $114.1 million (+16%); and Spain, up $14.5 million to $117.1 million (+14.1).—David Fleming

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