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Constellation Promotes Bill Newlands To President And COO

February 14, 2018

Constellation Brands has promoted Bill Newlands to president and COO of the company. Newlands, who joined Constellation in 2015 as executive vice president, chief growth officer, most recently served as Constellation’s executive vice president and COO. In his expanded role, Newlands will have oversight and accountability for all operating aspects of the company.

A 30-year-plus veteran of the beverage alcohol industry, Newlands has also previously served as president for North America at Beam Inc., president of Beam Spirits U.S., president of Beam Wine Estates, president and CEO of Allied Domecq Wines USA and CEO and board director of Wine.com. Rob Sands previously held the title of president and CEO and will continue to serve as CEO of the company.

Since Newlands joined Constellation, the company has undertaken an extensive acquisition agenda, significantly bolstering its offerings in both wine and spirits. According to Impact Databank, Constellation’s U.S. wine and spirits portfolio has grown by about 6.5% to above 55 million cases since 2015, the year Newlands joined the group.

Among the company’s key acquisitions of recent years, Constellation added Meiomi in a $315 million deal in 2015. A year later it followed up with a flurry of new additions, including The Prisoner for $285 millionbrands from Charles Smith Wines for $120 million and High West Distillery for $160 million , as well as a stake in Bardstown Bourbon Co. Last year, Constellation made a splash by becoming the first major drinks producer to invest in the marijuana category, taking a 10% stake in Canada’s Canopy Growth for $191 million. And in the early days of 2018, the company added minority stakes in up and coming craft producers Copper & Kings and The Real McCoy.—Christina Jelski & Daniel Marsteller

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