Bourbon, Tequila Lead Beam Suntory To Mid-Single Digit Sales Gain In U.S.February 16, 2018
Led by strong growth from its Bourbon and Tequila portfolios, Beam Suntory’s sales in the U.S. market rose by mid-single digits for its fiscal year ended in December. Parent company Suntory Holdings saw its overall beverage alcohol sales, which also include beer and wine, climb 4.8% to ¥722.5 billion ($6.8b) in 2017. Operating income slipped 0.5% to ¥126.9 billion ($1.2b).
In the U.S. market, Beam Suntory flagship brand Jim Beam had a stellar year in 2017. Including flavor extensions, the franchise grew by 6.5% to 4.9 million cases, according to Impact Databank. Excluding flavors, Jim Beam was up 4% to 3.6 million cases.
Among Beam Suntory’s other key whiskey brands, Maker’s Mark (including Maker’s 46) advanced by 4.7% to 1.6 million cases, while Knob Creek topped 400,000 cases on 8% growth and Basil Hayden’s surged 29% to 181,000 cases. Beam Suntory’s Tequila portfolio also enjoyed solid progress in the U.S. last year, with its Hornitos range up 12% to 800,000 cases and Sauza Silver rising 20% to over 400,000 cases.
The company added that gin labels Sipsmith and Larios also contributed to a broadly positive revenue performance across its global business last year, as European sales rose by high single digits, Southeast Asia and China leapt by double-digits and the Japan spirits unit saw revenue increase by 6%. In November, Beam Suntory named company veteran Albert Baladi chief operating officer and president of its Americas region, replacing the departing Tim Hassett.—Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.