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Vintus Adds Italy’s Masciarelli To Growing Import Stable

April 11, 2018

New York-based importer Vintus is expanding its Italian wine portfolio, welcoming Abruzzo’s Masciarelli Tenute Agricole to the fold. Masciarelli, which was previously imported to the U.S. by Boston’s San Martino Imports, is expected to sell about 75,000 cases this year.

Led by Marina Cvetic, the wife of founder Gianni Masciarelli, who passed away in 2008, the Masciarelli portfolio is comprised of three tiers. Its Linea Classica line features a Montepulciano d’Abruzzo, Trebbiano d’Abruzzo, and Rosato retailing at $12 a 750-ml. The Marina Cvetic tier includes a Montepulciano d’Abruzzo Riserva ($28), Trebbiano d’Abruzzo Riserva ($50), and Montepulciano d’Abruzzo ISKRA ($35). And the Villa Gemma range features a Montepulciano d’Abruzzo Riserva ($90), Bianco ($18), and Cerasuolo d’Abruzzo ($18).

With the addition of Masciarelli, Vintus continues to build its presence in Italian wine. In January, Vintus became the U.S. importer for Frescobaldi’s Ornellaia, Masseto, Luce della Vite, and Attems labels, which account for about 35,000 cases and skew heavily toward the prestige segment of the Italian category. Vintus’s Italian offerings also include Tommasi (Veneto), Sandrone (Piedmont), Casisano (Tuscany), Petrolo (Tuscany), Le Macchiole (Bolgheri), Poggio al Tufo (Maremma), Paternoster (Basilicata), and Masseria Surani (Puglia).—Daniel Marsteller

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