News Briefs for April 13, 2018April 13, 2018
•Constellation’s Cooper & Thief wine brand is set to release a new Napa Valley Sauvignon Blanc aged in ex-Tequila barrels. Retailing at $30 a 750-ml., the new entry spent three months in barrels formerly used for Casa Noble Añejo Tequila, also part of the Constellation portfolio. The Tequila barrel-aged Sauvignon Blanc joins Cooper & Thief’s initial product, a Bourbon barrel-aged red blend. Cooper & Thief has expanded from just 15,000 cases in 2016 to roughly 50,000 cases last year, according to Impact Databank.
•Pernod Ricard’s Olmeca Altos Tequila has announced a six-city event series for this spring and summer called J. Hernandez and Sons Bodega. Over the next few months, the pop-up will appear in Los Angeles, Denver, Austin, New York, Chicago, and Nashville, Tennessee, featuring local food, music, and Olmeca Altos-based beverages. TV personality and rapper Action Bronson will host the Los Angeles and New York City events. The series pays homage to family-owned bodegas and the brand’s origin story, which revolves around master distiller Jesus Hernandez and bartenders Henry Besant and Dre Masso. The Olmeca Altos lineup includes Plata, Reposado, and Añejo expressions.
•St. Louis-based Luxco has opened Lux Row Distillers, its newly built Bardstown, Kentucky distillery, to the public. The 18,000-square-foot facility, which began producing Bourbon in January, welcomed visitors with a ribbon-cutting ceremony earlier this week. In addition to its 12 fermenters, 36-inch column still, and barrel warehouses, the distillery features a visitor center, tasting room, and event space. Lux Row Distillers serves as a production site for Luxco’s Ezra Brooks, Rebel Yell, David Nicholson, and Blood Oath Bourbon brands and has a capacity of 20,000 barrels, with the ability to eventually expand to 50,000 barrels.
•Moosehead Breweries is launching Moosehead Pale Ale across the U.S. A 5% abv pale ale, the newcomer will be available in 4-packs of 16-ounce cans and 15-packs of 12-ounce cans, and is rolling out both on- and off-premise. Moosehead Pale Ale was the first beer in the brand portfolio, but hasn’t been available nationally in the U.S. until now. Moosehead is imported by Connecticut-based United States Beverage.
•Oregon’s Argyle Winery has named Robert Alstrin as director of sales and marketing. Alstrin, a 20-year wine industry veteran, will manage Argyle’s marketing and director-to-consumer teams while also guiding strategic brand planning. The longtime sales and marketing executive most recently led Northwest Core Consulting, offering sales, marketing, and general management to the industry. He has also served with Domaine Serene, European Cellars, and others.