Exclusive news and research on the wine, spirits and beer business

News Briefs for May 2, 2018

May 2, 2018

•Hennessy Cognac has released a limited edition carafe to commemorate the 200th anniversary of its Hennessy VSOP Privilège series. The new carafe features several elements inspired by the original Cognac bottle—including vintage stamps, copper-colored embellishments, and an intricate vine leaf design on the label—and comes packaged within a brushed aluminum coffret. The Hennessy VSOP Privilège 200th anniversary carafe is available for a limited time at retail nationwide, priced at $80 a 750-ml.

•Budweiser has added Budweiser Freedom Reserve Red Lager, the second release in its Reserve Collection. Brewed by Budweiser’s military veteran employees, the new entry was inspired by George Washington’s beer recipe—which was found in his personal military journal—and is made with toasted barley grains. Freedom Reserve Lager is available nationwide though September in 16-ounce cans and 12-ounce, vintage-style bottles. A portion of the beer’s proceeds will go towards Folds of Honor, a nonprofit organization that gives educational scholarships to military families.

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