News Briefs for May 3, 2018May 3, 2018
•Bacardi Ltd. has named Brian Cox vice president, Dewar’s, effective immediately. In his new role, Cox will spearhead marketing efforts for Dewar’s Scotch across the North American region. Cox joins Bacardi from Stoli Group USA, where he most recently served as chief marketing officer and senior vice president. A 24-year veteran of the wine and spirits industry, he has also previously held key roles at Diageo North America, Moët Hennessy USA, and Allied Distillers Ltd.
•Smirnoff has introduced a new flavor to its Smirnoff Spiked Sparkling Seltzer lineup. Made with raspberry and rosé flavors—and no sugar or artificial sweeteners—Spiked Sparkling Seltzer Raspberry Rosé has just 90 calories a 12-ounce serving. The 4.5%-abv expression is available nationwide in 6-packs of 12-ounce cans ($9), and joins the Berry Lemonade, Cranberry Lime, and Watermelon flavors in Smirnoff Spiked Sparkling Seltzer’s existing portfolio.
•Alcohol delivery provider Drizly is expanding its footprint in the Kentucky market ahead of this month’s Kentucky Derby. Drizly has partnered with retailer Liquor Barn to launch in Lexington, Kentucky, as well as The Party Source to enter the state’s Covington, Southgate, and Fort Thomas markets. Additionally, Drizly is building on its existing presence in Louisville, linking with seven new retail partners in the market. Drizly, whose platform offers alcohol delivery within one hourfor $5 per order, operates in more than 70 cities across the U.S. and Canada.
•Japanese sake producer Asahi Shuzo Co. has revealed plans to build a brewery in New York. The new, 5,000-square-foot site—the company’s first outside of Japan—is projected to cost around $28 million and will be located in Hyde Park, which sits roughly 75 miles north of New York City. The sake brewery is slated to open early next year, and will feature both retail and tasting areas for visitors. Asahi Shuzo’s portfolio includes the premium Dassai brand.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.