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Thriving Red Blend Segment Continues To Evolve

May 4, 2018

While California’s red blends have seen their growth explode in recent years, many of the top players worry about saturation. But the red blend segment is growing up, as the stronger brands expand their appeal and the weaker entrants fade.

Amid a profusion of options, growth continues. In Nielsen channels, the red blend segment was up about 3.2% to just above 19 million 9-liter cases in the 52 weeks ending December 30, 2017. That number marks a slight slowdown from the previous year, when it grew about 8.5% for the 52 weeks ending December 31, 2016. Market Watch has a full report on the evolution of California’s red blends.

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