Exclusive news and research on the wine, spirits and beer business

News Briefs for May 15, 2018

May 15, 2018

•Diageo is set to break ground on a new $10 million visitor center at its Bulleit Distilling Co. in Shelbyville, Kentucky. The 11,570-square-foot visitor center will include interactive educational experiences, Bourbon tastings, and retail space, and seek to highlight Bulleit’s modern whisky-making process. The new visitor experience is expected to open next year. Bulleit Distilling Co.’s $115-million, 750,000 case distillery, opened early last year. The Bulleit brand continues to soar in the U.S., rising 13% to 1.2 million cases in 2017, according to Impact Databank. In addition to Bulleit’s new visitor center, Diageo’s Shively, Kentucky-based Stitzel-Weller distillery will also continue to offer tours and remain a stop on the Kentucky Bourbon Trail.

•West Virginia-based Smooth Ambler Spirits, majority-owned by Pernod Ricard, has launched the 100-proof Big Level Bourbon. Made from a mash of corn, wheat, and malted barley, the new expression was aged for five years and 100%-produced at the recently expanded Smooth Ambler distillery, which now has capacity for 3,000 barrels of whiskey. Big Level Bourbon is currently rolling out across the U.S., retail priced at $55 a 750-ml. Smooth Ambler’s whiskey portfolio also includes the Old Scout range ($35-$65) as well as Contradiction ($50), a blend of wheated Bourbon and Bourbon with a high rye content.

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