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Exclusive: Sandra LeDrew Named Second In Command At Terlato Wine Group

June 12, 2018

Bill Terlato, president and CEO of Terlato Wine Group, has named Sandra LeDrew as chief operating officer, a new role within the company. LeDrew is being elevated to COO in an effort to energize and expand the Terlato Wine Group’s worldwide operations.

“My goal is to accelerate our business with a special emphasis on profitability,” LeDrew tells SND. “We have a number of well-positioned brands in our portfolio that offer enormous opportunity for growth.”

LeDrew joined Terlato as president of winery operations just over a year ago, after previously serving as president of Treasury Wine Estates Americas and Diageo Chateau & Estate. In her new role, she will take responsibility for day-to-day operations across the entire Terlato Wine Group. Dave Lane will continue as president of Terlato Wines International, a division of the Terlato Wine Group.

Bill Terlato tells SND that the promotion of LeDrew to COO is “a major move” for the business. “We originally hired Sandra to have a daily presence out at the wineries in California and get things organized there, which she did very well,” he says. “Now we need the same thing on the sales and marketing team: a formalized, well-developed strategy to continue to grow our business.” Terlato adds that LeDrew’s new appointment will allow him to devote more time to long-term strategic initiatives.

Founded in the 1940s as Pacific Wine, the Terlato Wine Group has built one of the more impressive fine wine portfolios in America, including prestigious names like Gaja, Chapoutier, Chimney Rock, Piper-Heidsieck, Rust en Vrede, Domaine Ramonet, and others. The Terlato range also includes a number of mid-priced growth brands like The Federalist, Belleruche, and Riondo. The company currently has volume of 2 million cases and revenue of approximately $375 million.

Terlato’s former largest brand—Santa Margherita—which it had built in the U.S. over the previous 35 years, departed at the start of 2016. Since then, Terlato has looked to aggressively rebuild its portfolio with a sharp focus on the upscale part of the wine category.—Daniel Marsteller

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