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News Briefs for June 13, 2018

June 13, 2018

•Campari’s Wild Turkey has released Master’s Keep Revival, the latest Bourbon in its super-premium Master’s Keep series. Inspired by Wild Turkey Signature Sherry—a Sherry-infused and Oloroso Sherry cask-finished limited release launched by master distiller Jimmy Russell in the early 2000s—Master’s Keep Revival features Bourbon aged for 12 to 15 years and finished in 20-year-old Oloroso Sherry casks. The 101-proof expression is limited to 1,600 cases and retail priced at $150 a 750-ml. Revival marks the third entry in the Master’s Keep lineup. According to Impact Databank, Wild Turkey was up 3.5% to nearly 660,000 cases in the U.S. last year.

•Skyy vodka founder Maurice Kanbar is relaunching his Blue Angel vodka brand, with the proceeds to benefit charitable causes. Kanbar, 89, originally debuted Blue Angel in 2009. Now the brand, which retails at around $20 a 750-ml., will be rolled out initially across the San Francisco Bay Area by Southern Glazer’s Wine & Spirits. Blue Angel is a gluten-free, corn-based vodka distilled six times. Kanbar intends to use the launch to further his philanthropic activities, which have already seen him donate millions to education, arts, and health care causes over the years.

•Roc House Brands—formerly LiDestri Spirits—has extended its Cask & Crew whiskey brand with a new Orange Roasted entry. The flavored offering starts as Cask & Crew’s rye whiskey blend—which features 51% 3-year-old Canadian rye and 49% 3-year-old oak barrel-aged Kentucky corn whiskey—and is infused with natural semi-sweet orange peel and roasted coffee. Starting in July, Cask & Crew’s Orange Roasted ($25 a 750-ml.) will initially be available across New York, New Jersey, Connecticut, Maryland, Delaware, Washington D.C., Florida, and Georgia, with entry into additional markets to follow. Cask & Crew, which also features a core rye as well as Walnut Toffee and Ginger Spice flavors, is in a total of 24 states and has volume of more than 13,000 cases.

•Beam Suntory’s Cruzan Rum has established the Island Spirit Fund, a disaster relief initiative supporting Hurricane Maria recovery efforts in the U.S. Virgin Islands. The St. Croix-based brand will donate $1 from every case of Cruzan rum sold to the fund, which provides nourishment, supplies, and volunteer support to communities affected by Hurricane Maria. In total, Cruzan expects to contribute almost $1 million to the fund by the end of 2018, with an additional $1 million coming from case-matching donation commitments from distributor partners and public fundraising. Nonprofit organization Global Giving is a founding partner of the Island Spirit Fund.

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