News Briefs for June 20, 2018June 20, 2018
•Louisville-based Michter’s Distillery is releasing the latest edition of its 10-year Single Barrel Kentucky Straight Rye. The launch marks the first release of the limited production 10-year-old expression in over a year, as Michter’s continues to grapple with a supply shortage. The rollout will begin ahead of the July 4th holiday, with retail pricing at $160 a 750-ml. The Michter’s portfolio, which is currently subject to allocation, also features its core US*1 lineup—comprising Kentucky Straight Rye, Kentucky Straight Bourbon, American Whiskey, and Sour Mash labels—as well as various other limited production offerings. In addition to its main distillery in Louisville’s Shively neighborhood, Michter’s holdings include a 145-acre farming estate in Springfield, Kentucky and a second distillery site slated to open in downtown Louisville later this year.
•E. & J. Gallo’s La Marca Prosecco label has unveiled Luminore, a new limited edition Prosecco Superiore DOCG. Sourced from Italy’s Conegliano Valdobbiadene region, the new sparkler celebrates the La Marca cooperative’s 50th anniversary and is currently available in limited quantities at fine wine shops nationwide, retail priced at $30 a 750-ml. La Marca is the leading Prosecco brand in the U.S., with depletions up 16% to just below 1.4 million cases in 2017, according to Impact Databank.
•Seedlip, the non-alcoholic spirit brand that’s part of the Diageo-backed Distill Ventures portfolio, is opening a new U.S. office in the Culver City neighborhood of Los Angeles, with plans to intensify its focus on the U.S. market. Founder Ben Branson, who launched Seedlip in London two years ago, said the early U.S. response to Seedlip’s non-alcoholic Garden 108 and Spice 94 spirits has been strong, and providing the brand with a dedicated team in the market is the next logical step in its development.
•Wynwood, Florida’s John Drew Brands has switched distributors in Massachusetts and Rhode Island, entering a partnership with Horizon Beverage Group. Previously, MS Walker distributed John Drew’s spirits in the two states. Beginning this month, Horizon takes over and will offer Drew’s Brixton Mash Destroyer, Dove Tale Rum, and John Drew Rye throughout the affected markets.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.