News Briefs for July 11, 2018July 11, 2018
•Jägermeister has launched a new “Mini Meister” single-serve package.The 20-ml. bottles are targeted toward on-the-go occasions and tout the ability to chill faster than a traditional 750-ml. format. Currently rolling out nationwide at grocery, liquor, drug, and convenience stores, the Mini Meisters are available as part of a 10-pack that retails at $10. The Mini Meister launch follows Jägermeister’s debut of Jägermeister Manifest—a super-premium offshoot retailing at $60 a 750-ml.—earlier this year. Jägermeister sold 1.7 million cases in the U.S. last year, according to Impact Databank.
•Heaven Hill is set to release the 2018 edition of its Parker’s Heritage Collection of whiskies—the 12th release in the series—in September. This year’s offering is a 7-year-old Kentucky Straight Bourbon that was finished for four months in French orange curaçao barrels. The non-chill-filtered whiskey is bottled at 55% abv and was developed as a partnership between Heaven Hill’s team and Cognac blender Alain Royer. The 2018 edition of Parker’s Heritage Collection will retail for a suggested price of $90, with a portion of the proceeds going to support ALS research.
•Kyle Gellis, the brand owner of Warped Cigars, is getting into the wine business. Gellis’s first wine offering, a 100% Cabernet Sauvignon named Blue Monster, is slated for release this fall. The wine is sourced from Napa’s Sleeping Lady Vineyard, and made and bottled at the Fait-Main Wines facility, owned by Napa Valley winemaker Benoit Touquette. Blue Monster, which is direct-to-consumer only, will go on sale in November and is slated to ship to consumers in early December. Cigar Aficionado has more on the new brand.
•Prestige Beverage Group’s Italian wine brand Luccio has launched two new wines within its flavored Moscato lineup. Luccio Lemon Moscato and Luccio Coconut Pineapple Moscato are both seasonal additions to the portfolio, and will be available nationwide throughout the summer. Retail priced at $11 a 750-ml., the new wines join Luccio’s Peach, Pink, and Strawberry flavored Moscatos.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.