News Briefs for July 18, 2018July 18, 2018
•Smooth Ambler, majority-owned by Pernod Ricard, is lowering the price and proof of its Contradiction Bourbon. Launched in 2015 at 100 proof and $50 a 750-ml., Contradiction will be rolling out in a new incarnation at 92 proof and $40 as of August 1. Smooth Ambler CEO and head distiller John Little says both moves will allow Contradiction to appeal to a wider range of drinkers. Contradiction is a combination of sourced whiskey and whiskey produced at Smooth Ambler’s West Virginia distillery.
•Diageo-owned whiskey brand Bulleit has launched a new Tattoo Edition Series. The limited edition lineup was created in collaboration with four tattoo artists—including Los Angeles-based Shawn Barber, New York’s Jess Mascetti, Austin-based Thomas Hooper, and Portland, Oregon’s Jason Kundell—and features four different bottle designs. The Tattoo Edition bottles, which are filled with the brand’s core Bulleit Kentucky Straight Bourbon Whiskey, will be available in each artist’s respective home state starting next month, retailing at around $25 a 750-ml., with limited quantities rolling out nationwide.
•Forest Grove, Oregon-based SakéOne has released a new expression, Moonstone Cucumber Mint. The 12%-abv saké is initially brewed as a pure junmai ginjo saké before cucumber and mint flavors are blended in. Moonstone Cucumber Mint is now available in 750-ml. bottles for a suggested retail price of $13 at select locations across the U.S. The release of Moonstone Cucumber Mint also coincides with a brand refresh for the entire Moonstone line—now numbering four entries—which features new botanical motifs while retaining the brand’s blue bottles.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.