Marvin R. Shanken Discusses The Challenges And Opportunities Ahead For M. Shanken Communications In Forbes ProfileAugust 23, 2018
With a portfolio including leading lifestyle magazines Wine Spectator, Cigar Aficionado, and Whisky Advocate, along with trade titles like Shanken News Daily, Market Watch, and Shanken’s Impact Newsletter, M. Shanken Communications, Inc. has come a long way in its 46-year history. In this Forbes profile of the company, founder and chairman Marvin R. Shanken discusses his approach to the business on a number of fronts—including content, advertising, circulation, and events—in an era when the print and digital publishing spaces are undergoing massive change. As the company—and the publishing industry—continue to evolve at a rapid pace, Shanken says sharing his passions for wine, whisky, and cigars remains his driving purpose. “My job is to make my magazines more and more relevant to people who are passionate about my markets,” Shanken observes. “And so far so good.”Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.