News Briefs for September 12, 2018September 12, 2018
•Heaven Hill has launched a new campaign for its largest Bourbon brand, Evan Williams. The campaign, titled “Bourbon Done Right,” celebrates “the small moments of satisfaction that are found in everyday life,” according to the company. The campaign will feature in-store promotional materials, a cable TV ad, and social media spots. The commercial will air during the World Series on ESPN, ESPN2, TBS, TNT, and MLB Network. Evan Williams spent $2 million on media advertising in 2017, according to Kantar Media.
•The GlenDronach single malt Scotch will relaunch its 15-year-old expression in the U.S. starting this October. The 46%-abv whisky is matured in Pedro Ximénez and Oloroso Sherry casks and is non-chill-filtered. The GlenDronach 15-year-old Revival is returning to the market after a three-year absence and will be available nationwide for a suggested retail price of $90. Brown-Forman acquired The GlenDronach as part of its $416 million acquisition of The BenRiach Distillery Co. in 2016.
•Latitude Beverages has debuted Lot 158, a new Beaujolais, within its 90+ Cellars range. The new Gamay-based offering is sourced from vineyards near the La Chapelle-de-Guinchay and Romanèche-Thorins villages in France, and retails at $10 a 750-ml. Lot 159 Chénas, a limited-release Cru Beaujolais sourced from its namesake cru, has also launched alongside Lot 158. Both wines are currently rolling out across 90+ Cellars’ distribution footprint. 90+ Cellars had depletions of 392,000 cases last year, according to Impact Databank.
•Fever-Tree has launched a new Citrus Tonic designed to pair specifically with Patrón Tequila in a “Tequila and Tonic” cocktail. The Citrus Tonic’s ingredients, sourced from Mexico, include Key limes, Tahitian limes, tangerines, and bitter oranges. Rolling out this month, the new offering will retail at $6 a 4-pack of 200-ml. bottles.
•Southern Glazer’s Wine & Spirits (SGWS) has named Vic Conti as vice president and general manager of SGWS-Ohio, effective immediately. Conti was previously vice president of sales at SGWS-Ohio. The three-decade industry veteran will report to Pete McLaughlin, Southern Glazer’s executive vice president of Ohio and Kentucky.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.