Exclusive news and research on the wine, spirits and beer business

News Briefs for November 6, 2018

November 6, 2018

•Patrón Tequila has debuted a new large-size, limited release bottle for its Silver Tequila ahead of the holiday season. Decorated with a white and green ribbon design, the new one-liter bottling features a metal label and a metallic stopper, both engraved with the signature Patrón bee. The 2018 Limited Edition 1-Liter Patrón Silver Tequila is available nationwide, retail priced at $70 a 750-ml. Bacardi fully acquired Patrón Spirits back in May, in a transaction that valued the company at around $5.1 billion.

•Rémy Cointreau has announced the launch of Smart Decanter packaging for its Louis XIII Cognac. Effective next February, Louis XIII cork stoppers will be embedded with NFC chips, which, when scanned with smartphones, can connect consumers to the Louis XIII Society—a private club that features exclusive content, interactive experiences, and personalized services. Customized decanter engraving, access to pre-releases of limited editions, and direct contact to Louis XIII personal advisors are among the amenities offered through the Society. The Smart Decanter bottlings will be available worldwide.

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