News Briefs for November 14, 2018November 14, 2018
•Wine Spectator has revealed its No.-8 and No.-7 wines of the year, highlighting reds from Châteauneuf-du-Pape and Oregon. The unveiling of the Top 10 Wines of the Year continues with wines 6 and 5 today; wines 4, 3, and 2 on Thursday, and the Wine of the Year on Friday. Wine Spectator’s complete Top 100 Wines of 2018 will be published on Monday, November 19.
•Campari America has partnered with actor John Cena as part of Skyy vodka’s Proudly American campaign. Cena stars in a pair of videos for Skyy as the brand seeks to celebrate the spirit of evolving American values, diversity, and progress. Set to music by Bangladeshi-American artist Jai Wolf and shot by female director J.J. Adler, the videos position Skyy as an integral part of a cosmopolitan lifestyle. Campari America is looking to the Proudly American campaign, focused on social media, to restore Skyy’s momentum in the competitive vodka category, where the brand was down 6% to 2.6 million cases last year, according to Impact Databank.
•FIFCO USA, formerly North American Breweries, is launching Pura Still, a new spiked still water offering. Retailing at $9 a 6-pack of 11.2-ounce bottles, Pura Still is debuting nationally in December. It’s at 4.5% abv and has 90 calories, one gram of sugar, and two grams of carbohydrates a serving. Pura Still is uncarbonated and will come in three flavors—Blackberry, Mango, and Mandarin Orange. Based in Rochester, New York, FIFCO’s other brands include Labatt, Genesee, Seagram’s Escapes, Magic Hat, Pyramid, the Original Honey Brown Lager, and Portland Brewing.
•Wyoming Whiskey has appointed Edrington’s Mike Zitelli as president, strengthening the companies’ recently announced partnership. Zitelli will continue to serve as Edrington Americas’ vice president for legal and corporate affairs while taking on the new role at Wyoming Whiskey where he will oversee operations and ensure that both companies are working in tandem. Wyoming Whiskey founder Brad Mead will remain at the company as its CEO and chairman. In September, Edrington reached an agreement with Wyoming Whiskey to handle its sales, marketing, and distribution.
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