After A Down Year, Terlato’s Seven Daughters Is Back On The UpswingNovember 26, 2018
After years of strong growth, Terlato Wine Group’s Seven Daughters brand slipped 13% to 200,000 cases last year, according to Impact Databank. This year, however, Terlato has seen a rebound in Seven Daughters’ performance, and is projecting a 5%-7% increase in depletions for 2018.
Among the wines driving renewed gains for Seven Daughters are its Moscato, along with its canned Pinot Noir and canned Rosé. The Moscato, which retails in the $10-$15 range, is among the market’s top players in the Moscato category at above $10. The canned wines retail at $15 a 4-pack of 250-ml. cans.
Meanwhile, Seven Daughters recently launched a new campaign called “UnscrewIt,” which is aimed at its core millennial female demographic and targets social channels like Facebook, Snapchat, and Instagram. “Our focus on developing the Moscato bottle business in conjunction with the UnscrewIt campaign has helped propel the brand forward this year,” notes Terlato vice president of marketing Jamie Wideman. “UnscrewIt is resonating with our consumers in a fun, memorable way and we’re seeing the success of that at the shelf and in restaurants.”—Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.