News Briefs for April 10, 2019April 10, 2019
•Diageo is rolling out a new edition of Blade and Bow 22-year-old Bourbon in celebration of the 84th anniversary of the Stitzel-Weller distillery. The 46% abv whiskey will be available in limited quantities in California, Texas, Georgia, Colorado, New York, North and South Carolina, Illinois, Kentucky, Washington, D.C., and Virginia, with a special allocation reserved for Stitzel-Weller’s gift shop. In addition to the 22-year-old limited release, Blade and Bow is more widely available as a non-age-statement bottling.
•Dick and Ann Grace have sold Grace Family Vineyards, one of Napa’s original cult Cabernet Sauvignon producers, as they step back from the wine business. Kathryn Green, a Napa vineyard owner, purchased the Victorian house, a small winery, and a three-acre vineyard as well as the inventory and brand. Production averages 650 cases a year. The price was not disclosed. Wine Spectator has the full story.
•Proximo Spirits’ Pendleton Whisky brand has launched its first national marketing campaign, comprising television ads, social and digital media, a title sponsorship with Professional Bull Riders, and a new bottle design. Filmed in Pendleton, Oregon, the TV commercial highlights the Pendleton Round-Up Rodeo as well as fixtures of the local community. A new packaging design that prominently features the Pendleton logo, tagline, and a Western-style font is rolling out alongside the marketing campaign. The multi-million dollar push is intended to bolster awareness of the brand nationally, two years after it was acquired by Proximo parent company Casa Cuervo.
•Conecuh Brands has launched Próspero Tequila in markets cross the U.S. The spirit, which was created by distiller Stella Anguiano, is distilled at the Don Roberto Distillery in Jalisco, Mexico. The three expressions—Blanco ($35), Reposado ($40), and Añejo ($45)—are bottled at 40% abv and are now available nationwide. In addition to Próspero Tequila, Conecuh Brands is responsible for Clyde May’s Alabama-style whiskey and the upcoming McConnell’s Irish Whiskey.
•Scotland’s Bladnoch Distillery has appointed Nick Savage as the company’s new master distiller. Savage joins Bladnoch from The Macallan, where he served as master distiller and helped the company launch its new distillery. Prior to The Macallan, Savage worked at Diageo and William Grant & Sons. Savage’s tenure at Bladnoch will begin on July 1. The distillery produces a namesake single malt range as well as Pure Scot, a blended release.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.