News Alert: Pernod Ricard Acquires Malfy GinApril 17, 2019
Pernod Ricard has added to its gin range, agreeing to acquire the Malfy brand from Biggar and Leith for an undisclosed sum. Malfy, which has volume of around 100,000 cases globally, is produced in Italy and retails at around $30. It includes an Originale gin, along with Con Limone, Gin Rosa, and Con Arancia flavored varieties.
Pernod Ricard says the deal further bolsters its position in super-premium gin, following its acquisitions of Monkey 47 in 2016 and Ungava in 2018.
Biggar and Leith, led by industry veteran Elwyn Gladstone, launched Malfy in 2016. “The gin craze is a phenomenon globally,” Gladstone told SND late last year. “It has yet to really take hold in the U.S., but it’s beginning. Millennials are into it. I think Malfy can be a brand that helps the category bring in new consumers from vodka.”
Biggar and Leith’s portfolio also includes Spytail rum. Last summer, former Proximo Spirits CEO Mark Teasdale joined Gladstone at Biggar and Leith, reuniting a duo that helped launch brands like Hendrick’s and The Kraken.—Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.