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Tag Archive: Absolut

News Briefs for September 17, 2014

•Research has been mixed on whether consumers are willing to pay more for eco-labeled wines, and yet the number of wineries adopting sustainable practices continues to rise. Continue reading →

Posted in News on September 17, 2014

As Growth Slows, Imported Vodka Marketers Fight Off Rival Categories With Innovation Flurry

As America’s whisk(e)y boom continues and domestic offerings such as New Amsterdam and Tito’s dominate growth in the vodka category, imported vodka’s meteoric rise has slowed considerably. Continue reading →

Posted in News on April 10, 2014

Absolut Partners With Local Entrepreneurs On Micro-Distilling Project, Our/Vodka

Pernod Ricard-owned Absolut vodka is introducing a new vodka series in partnership with local entrepreneurs around the globe. Continue reading →

Posted in News on April 3, 2014

News Briefs for April 2, 2014

•Mike’s Hard Lemonade Co. is celebrating its 15th anniversary with the release of new flavored products, a redesigned logo and packaging and a refocused media push. Continue reading →

Posted in News on April 2, 2014

Interview, Part 1: Pernod Ricard USA President And CEO Bryan Fry

Pernod Ricard USA has been a key player in the U.S. market’s whisk(e)y boom. Jameson, Pernod’s flagship Irish whiskey brand, has been one of the market’s strongest performers—in any spirits category—and The Glenlivet has solidified its lead of the thriving single malt Scotch segment. But like the blended Scotch category as a whole, Pernod-owned Chivas Regal hasn’t ridden the whisk(e)y wave, and it’s struggling to hold its ground in the U.S. Continue reading →

Posted in News on March 31, 2014

Absolut Extends Local Series With Texas-Themed Vodka

Pernod Ricard USA is targeting the Lone Star State with a specially-themed, limited-edition Absolut expression. Continue reading →

Posted in News on February 19, 2014

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