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Tag Archive: Absolut

News Briefs for April 7, 2015

•Pernod Ricard has a launched a new “brand home” for its upscale Absolut Elyx vodka in New York City. Continue reading →

Posted in News on April 7, 2015

Interview, Part Two: Pernod Ricard CEO Alex Ricard

In Part Two of Impact’s exclusive interview with Alex Ricard, Pernod Ricard’s new CEO discusses his plans to revitalize Absolut and Chivas Regal in the U.S. market, and touches on the company’s flurry of activity in its wine business. Continue reading →

Posted in News on March 27, 2015

Exclusive: Challenging Year For Top 100 Spirits Brands, But Bourbon Rides High

Impact’s exclusive report on the top 100 premium spirits brands worldwide reveals that 2014 was a challenging year for the industry’s biggest-volume players. Continue reading →

Posted in News on February 23, 2015

China, U.S. Weigh Down Pernod Ricard’s Sales, Profits As Alex Ricard Takes Helm

New Pernod Ricard CEO Alex Ricard is taking the helm at a time when the company’s struggles in two key markets—the U.S. and China—are weighing down sales and profits. Continue reading →

Posted in News on February 12, 2015

News Briefs for January 7, 2014

•John Pedroncelli started making wine for his family’s Sonoma winery in Dry Creek Valley when Harry Truman was President. Continue reading →

Posted in News on January 7, 2015

News Briefs for October 30, 2014

•Sweden’s Purity Vodka and The Absolut Company have settled their ongoing trademark and marketing court cases in the U.S. and Sweden. Continue reading →

Posted in News on October 30, 2014

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