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Tag Archive: Absolut

Marketing Giant Michel Roux Passes Away At 78

Michel Roux, who built Absolut Vodka into an icon of the spirits business, has passed away at age 78. Continue reading →

Posted in News on May 2, 2019

News Briefs for April 22, 2019

•Absolut has unveiled a new “Planet Earth’s Favorite Vodka” campaign, focused on sustainability efforts. Continue reading →

Posted in News on April 22, 2019

News Briefs for March 28, 2019

•Brown-Forman-owned single malt Scotch The BenRiach will launch a 25-year-old expression in the U.S. in April. Continue reading →

Posted in News on March 28, 2019

Top Vodka Brands Go On Offense With New Innovations, Campaigns

Much of the attention in the U.S. vodka category has been centered on the meteoric rise of Tito’s, which continues to soar, advancing by an estimated 22% to 7.4 million cases last year, according to Impact Databank. Continue reading →

Posted in News on January 30, 2019

Impact’s “Hot Prospect” Vodkas Show The Way Forward For Category

While vodka has been overshadowed by the robust growth of brown spirits lately, the category continues to grow, having expanded its U.S. depletions by nearly 7 million cases over the past five years, according to Impact Databank. Continue reading →

Posted in News on November 13, 2018

American Whiskies Stand Out On Impact’s “Hot Prospects” Spirits List

With U.S. consumers increasingly drinking across categories and drawing from a diverse repertoire of brands, Impact’s “Hot Prospects” list showcases the rising stars that are capturing their attention. Continue reading →

Posted in News on September 6, 2018

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