Tag Archive: Absolut
The U.S. vodka market faces a competitive pricing landscape and intense pressure from brown spirits, but its volumes are still growing—particularly on the premium side. Continue reading →
•Pernod Ricard is launching a new campaign behind its upscale Absolut Elyx vodka. Continue reading →Posted in News on May 24, 2016
Absolut and Grey Goose are two of the most iconic names in vodka, but both brands have seen tough sledding in the U.S. market in recent years. Continue reading →Posted in News on April 11, 2016
•Absolut vodka has partnered with smart products developer Perfect Company on a new home mixology initiative. Continue reading →Posted in News on March 7, 2016
While whisk(e)y’s surge has reshaped the U.S. spirits market, Impact Databank’s exclusive ranking of the U.S. market’s top 25 spirits brands shows that vodka remains a force. Continue reading →Posted in News on January 22, 2016
Editor’s Note: In this exclusive interview, Pete Carr, regional president of Bacardi North America, spoke with Marvin R. Shanken, chairman of M. Shanken Communications, about his company’s new alliance with Southern Glazer’s and what it signifies for the future.