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Tag Archive: Absolut

Premium Vodkas Fight To Make Headway In Competitive $15-$25 Segment

The U.S. vodka market faces a competitive pricing landscape and intense pressure from brown spirits, but its volumes are still growing—particularly on the premium side. Continue reading →

Posted in News on August 9, 2016

News Briefs for May 24, 2016

•Pernod Ricard is launching a new campaign behind its upscale Absolut Elyx vodka. Continue reading →

Posted in News on May 24, 2016

Absolut And Grey Goose Map New Growth Strategies

Absolut and Grey Goose are two of the most iconic names in vodka, but both brands have seen tough sledding in the U.S. market in recent years. Continue reading →

Posted in News on April 11, 2016

News Briefs for March 7, 2016

•Absolut vodka has partnered with smart products developer Perfect Company on a new home mixology initiative. Continue reading →

Posted in News on March 7, 2016

Amid Whisk(e)y’s Surge, Vodka Shows Strength, Placing 10 Brands On Impact’s Top 25 List

While whisk(e)y’s surge has reshaped the U.S. spirits market, Impact Databank’s exclusive ranking of the U.S. market’s top 25 spirits brands shows that vodka remains a force. Continue reading →

Posted in News on January 22, 2016

Exclusive: Bacardi’s Pete Carr On The New Alliance With Southern Glazer’s

Editor’s Note: In this exclusive interview, Pete Carr, regional president of Bacardi North America, spoke with Marvin R. Shanken, chairman of M. Shanken Communications, about his company’s new alliance with Southern Glazer’s and what it signifies for the future.

Continue reading →

Posted in News on January 12, 2016

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