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Tag Archive: Appleton

Taking Aim At Brown Spirits Trend, Rum Marketers Make New Premiumization Push

While premiumization has long been elusive for the rum category, some of the market’s key players are renewing efforts to upscale their portfolios, taking a page out of whisk(e)y’s playbook. Continue reading →

Posted in News on July 13, 2017

News Briefs for July 11, 2016

•Diageo-controlled Indian spirits group United Spirits Ltd. has alleged that its former chairman, Vijay Mallya, was involved with “improper transactions” that diverted funds from the company totaling $183 million. Continue reading →

Posted in News on July 11, 2016

Interview, Part 1: Jean-Jacques Dubau, Managing Director For North America, Gruppo Campari

Jean-Jacques Dubau took the reins as Gruppo Campari’s managing director for North America early last year, having previously helmed the group’s domestic Italian business. Since the departure of former Campari America CEO Roy Danis last fall, Dubau has been filling that role as well (an internal candidate, as yet unnamed, will replace Danis on June 1). Among Campari’s key brands, Skyy slipped 1.6% to 2.8 million cases in the U.S. last year, Wild Turkey was flat at 590,000 cases and Campari bitter rose 11% to 83,000 cases, according to Impact Databank. SND senior editor Daniel Marsteller recently met with Dubau to discuss Campari’s current U.S. profile, and the road ahead. Continue reading →

Posted in News on April 27, 2015

Campari’s U.S. Depletions Rise 5%; Suntory Brands To Leave The Portfolio

Gruppo Campari continued its positive momentum in the U.S. market in the three months through March, its fiscal first quarter, as depletions in the States increased 5%, led by single-digit growth for the Wild Turkey and Skyy franchises, double-digit growth for its Tequila brands and continued progress for the Appleton rum portfolio. Continue reading →

Posted in News on May 13, 2014