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Tag Archive: Bacardi

Interview, Part 2: Lee Applbaum On The New Strategy For Grey Goose

Following its acquisition of Patrón last year, new owner Bacardi appointed Lee Applbaum, the Tequila brand’s CMO, as the new marketing chief for Grey Goose. 

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Posted in News on May 14, 2019

Interview: Lee Applbaum On What’s Next For Patrón

Early last year Bacardi took full control of Patrón Spirits in a deal valuing the brand at $5 billion. Continue reading →

Posted in News on May 13, 2019

Bacardi Turns Up The Volume On Grey Goose With Its “Live Victoriously” Campaign

Today, Bacardi launches its new brand platform for Grey Goose, “Live Victoriously.” Continue reading →

Posted in News on April 17, 2019

News Briefs for April 5, 2019

•Stoli Group is rolling out Stoli Lime, its latest flavor extension, across the U.S. Continue reading →

Posted in News on April 5, 2019

News Briefs for April 3, 2019

•Bacardi has announced the latest addition to its line of flavored rums, Bacardi Lime. Continue reading →

Posted in News on April 3, 2019

Bacardi Dismisses $100 Million Lawsuit Brought By Partner Stillhouse

Stillhouse Spirits, known for its line of whiskies and vodka packaged in oversized flask-shaped cans, is taking aim at minority investor Bacardi in a new lawsuit, with the family-owned spirits giant strongly denying any wrongdoing. Continue reading →

Posted in News on March 28, 2019

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