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Tag Archive: Bacardi

News Briefs for July 10, 2019

•Captain Morgan has partnered with Major League Soccer (MLS) to become the league’s official spiced rum and exclusive spirits partner through 2022. Continue reading →

Posted in News on July 10, 2019

Rum’s Top Players Look To Expand Occasions And Premiumize The Category

Total rum volumes declined 1% to 22.6 million cases in the U.S. last year, according to Impact Databank. Overall, 10 of the top 15 rum brands in the market lost volume last year, and the category has fallen by about 1 million cases since 2010. Continue reading →

Posted in News on July 8, 2019

News Briefs for June 20, 2019

•Trinchero Family Estates has debuted a new line of vermouths. Continue reading →

Posted in News on June 20, 2019

Interview, Part 2: Lee Applbaum On The New Strategy For Grey Goose

Following its acquisition of Patrón last year, new owner Bacardi appointed Lee Applbaum, the Tequila brand’s CMO, as the new marketing chief for Grey Goose. 

Continue reading →

Posted in News on May 14, 2019

Interview: Lee Applbaum On What’s Next For Patrón

Early last year Bacardi took full control of Patrón Spirits in a deal valuing the brand at $5 billion. Continue reading →

Posted in News on May 13, 2019

Bacardi Turns Up The Volume On Grey Goose With Its “Live Victoriously” Campaign

Today, Bacardi launches its new brand platform for Grey Goose, “Live Victoriously.” Continue reading →

Posted in News on April 17, 2019

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