Tag Archive: Bacardi

Taking Aim At Brown Spirits Trend, Rum Marketers Make New Premiumization Push

While premiumization has long been elusive for the rum category, some of the market’s key players are renewing efforts to upscale their portfolios, taking a page out of whisk(e)y’s playbook. Continue reading →

Bacardi Acquires Minority Stake In Irish Whiskey Maker Teeling, Takes Over As U.S. Importer

Bacardi Ltd. has become the exclusive U.S. importer for the Teeling Irish whiskey range, effective September 1. Continue reading →

Interview, Part 2: Pete Carr, President, Bacardi North America

In the second part of our interview with Pete Carr, the Bacardi North America president discusses the company’s efforts in both American and Scotch whiskies, as well as its incubation initiatives on smaller brands and the potential for future acquisitions. Continue reading →

Interview, Part 1: Pete Carr, President, Bacardi North America

Pete Carr was appointed regional president of Bacardi North America in 2014, marking another milestone in a 25-year drinks industry career that has also included time as executive vice president, Glazer’s; president, U.S. Spirits, Diageo; and president, Diageo-Guinness USA. Since joining Bacardi, Carr has engineered the family-owned spirits giant’s new national alignment with Southern Glazer’s and led the effort to reinvigorate the company’s flagship rum brand with a variety of new initiatives. SND managing editor Daniel Marsteller recently spoke with Carr to discuss the latest developments within the Bacardi portfolio and what the future holds for the company.

Continue reading →

Bacardi To Unveil New Rum In Collaboration With Major Lazer

Bacardi has named DJ and producer Jillionaire, of the group Major Lazer, as “Minister of Rum”—a hybrid of a brand ambassador, influencer and creative and cultural strategist—and is prepping the launch of an associated Bacardi Major Lazer rum. Continue reading →

News Briefs for May 8, 2017

•Bacardi Ltd.’s Cazadores Tequila brand has unveiled a new ad campaign, titled “Born in Los Altos De Jalisco.” Continue reading →