Tag Archive: Bacardi
News Briefs for May 20, 2013
•Bacardi-owned Dewar’s Scotch is supporting the recent launch of its Highlander Honey extension with a new television ad campaign. Continue reading →
Posted in News on May 20, 2013News Briefs for May 1, 2013
•Bacardi has extended its Classic Cocktails Light range with a new flavor, Light Strawberry Daiquiri. Continue reading →
Posted in News on May 1, 2013News Briefs for April 4, 2013
•Robert Furniss-Roe, president of Bacardi’s North America region, has been awarded the Samuel Bronfman Memorial Award by the UJA-Federation of New York’s Wine & Spirits Division. Continue reading →
Posted in News on April 4, 2013IMPACT Seminar Snapshot: Ed Shirley And Simon Hunt On Global Brand-Building
A year ago this month Shanken News Daily exclusively broke the news that Bacardi Ltd. had tapped consumer goods veteran Ed Shirley as its new president and CEO. Continue reading →
Posted in News on March 27, 2013EXCLUSIVE: Robert Furniss-Roe On Bacardi USA’s Diversification
In the latest issue of Impact, Bacardi North America president Robert Furniss-Roe and key members of the Bacardi USA team—including senior vice president and chief marketing officer Juan Rovira; vice president, managing director, rum Toby Whitmoyer; vice president-brand managing director, vodka Shane Graber; and vice president-brand managing director, Dewar’s Arvind Krishnan—discuss Bacardi’s ongoing efforts to diversify and grow its portfolio via investment and innovation. Continue reading →
Posted in News on March 21, 2013Dewar’s Makes Flavored Scotch Play With Highlander Honey
The Bacardi-owned Dewar’s Scotch brand is entering the thriving flavored whisk(e)y category with its launch of Dewar’s Highlander Honey. Continue reading →
Posted in News on March 15, 2013
