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Tag Archive: Bacardi

Bacardi Pledges $3 Million To Disaster Relief After Hurricane Maria Devastates Puerto Rico

Bacardi Ltd will donate $3 million to disaster relief efforts related to Hurricanes Irma and Maria—which devastated parts of the Caribbean, including Puerto Rico, seat of Bacardi’s rum distillery—as well as the recent Mexico City earthquake. Continue reading →

Posted in News on September 22, 2017

News Briefs for September 19, 2017

•The world’s top drinks marketers are banding together on a new effort to set rigorous standards for promoting their brands in the digital marketing space. Continue reading →

Posted in News on September 19, 2017

News Briefs for August 3, 2017

•San Francisco’s Anchor Brewing has reportedly been acquired by Japan’s Sapporo Holdings Ltd. for an undisclosed sum, according to SFGate. Continue reading →

Posted in News on August 3, 2017

Taking Aim At Brown Spirits Trend, Rum Marketers Make New Premiumization Push

While premiumization has long been elusive for the rum category, some of the market’s key players are renewing efforts to upscale their portfolios, taking a page out of whisk(e)y’s playbook. Continue reading →

Posted in News on July 13, 2017

Bacardi Acquires Minority Stake In Irish Whiskey Maker Teeling, Takes Over As U.S. Importer

Bacardi Ltd. has become the exclusive U.S. importer for the Teeling Irish whiskey range, effective September 1. Continue reading →

Posted in News on June 30, 2017

Interview, Part 2: Pete Carr, President, Bacardi North America

In the second part of our interview with Pete Carr, the Bacardi North America president discusses the company’s efforts in both American and Scotch whiskies, as well as its incubation initiatives on smaller brands and the potential for future acquisitions. Continue reading →

Posted in News on June 13, 2017

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