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Tag Archive: Bacardi

With Its $5.1 Billion Deal For Patrón, Bacardi Makes A Game-Changing Play

Although the Tequila category has seen its share of acquisition activity lately—with Diageo buying Casamigos last year and Pernod swooping for full control of Avión earlier this month—the biggest move was saved for last. Continue reading →

Posted in News on January 23, 2018

News Alert: Bacardi To Acquire Full Control Of Patrón

Bacardi has announced that it has agreed to acquire 100% of Patrón Spirits International in a deal that values the company at $5.1 billion. Continue reading →

Posted in News on January 22, 2018

Bacardi Ups Ante In Havana Club Fight

The war of words between Bacardi and Pernod Ricard over Havana Club continues. Continue reading →

Posted in News on January 8, 2018

Pernod “Confident We Will Prevail” In Havana Club Dispute

Following the recent launch of Bacardi’s “Forever Cuban” campaign for Havana Club rum, Pernod Ricard tells SND it remains confident it will prevail in the long-running battle over the U.S. trademark for the brand. Continue reading →

Posted in News on January 5, 2018

Bacardi’s “Forever Cuban” Campaign Reignites Havana Club Battle

Bacardi has opened a new front in its battle with Pernod Ricard over the Havana Club rum brand, provocatively asserting the Cuban credentials of its version of the brand in a new ad campaign that launched late last year. Continue reading →

Posted in News on January 4, 2018

Top 25 Spirits Brands Post Impressive Rise In 2017

While the U.S. spirits market is seeing increased contributions from craft and boutique offerings, early results for calendar year 2017 show that the industry’s major players remain very much in charge. Continue reading →

Posted in News on January 2, 2018

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