Tag Archive: Bacardi
Bacardi Targets Scotch Growth, Backing Dewar’s With $15 Million Ad Effort
Bacardi is seeking to leverage its position in Scotch whisky with a renewed push for its flagship Dewar’s brand and its portfolio of single malt offerings. Continue reading →
Posted in News on January 22, 2019Leading Spirits Brands Outpace The Market In 2018
The U.S. spirits market has closed the books on a successful 2018, in which the category delivered another year of positive growth, driven by solid performances for many of the industry’s largest brands. Continue reading →
Posted in News on January 2, 2019News Briefs for December 5, 2018
•After revealing its Whisky of the Year yesterday, Whisky Advocate magazine has now unveiled its full Top 20 Whiskies list for 2018. Continue reading →
Posted in News on December 5, 2018News Briefs for October 22, 2018
•Bacardi’s Dewar’s Blended Scotch whisky is kicking off a new $15 million global marketing campaign today with an ad debuting on U.S. television networks. Continue reading →
Posted in News on October 22, 2018Teeling Innovation Continues As It Sets Release Of First Whiskies From Its Dublin Distillery
In the eyes of Jack Teeling, co-founder and managing director of Dublin-based Teeling Whiskey, Irish whiskey is in the midst of “not an evolution, but rather, a revolution,” thanks to rampant investment and innovation. Continue reading →
Posted in News on October 8, 2018News Briefs for September 17, 2018
•Wilson Daniels is adding the Bordeaux wines of Edmond de Rothschild Heritage to its portfolio, effective this month. Continue reading →
Posted in News on September 17, 2018
